A seasonal direct mailer series dedicated to American Eagle. Each mailer is dedicated to one of the four seasons. There are taglines that can fit into the aesthetic of the brand that are hand drawn to further convey the idea of each direct mailer being geared for a specific season. Lastly, in regards to each season, a specific textured paper selection was made. For example, the winter mailer is placed on felt paper as the felt texture can often resemble warmth.