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A fictitious seasonal direct mailer series for American Eagle. Each mailer is dedicated to one of the four seasons.
The taglines fit into the aesthetic of the brand and indirectly references each season. The text has been hand drawn to further convey the season stylistically. Alongside text is a playful layout keeping a directional flow through the whole coupon once opened, filled with eye catching imagery with more illustrative, hand drawn elements.
Lastly, for each season, a specific textured paper selection was made. For example, the winter mailer is placed on felt paper as the felt texture can often resemble warmth.