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Blink-Ez was a fictitious brand created and intended to be a humorous play on the joke of ‘blinker fluid’ for the automotive industry.
In efforts to create an aesthetic similar to something you would see in an automotive section or store, elements such as the amber color and texture for the turn signal, or silhouette imagery of cars were used. Paired with a consistently used sans-serif font from logo to informational packaging text.
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