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Bio/Contact

I only aim to create a design that is going to be impactful and purposeful for you.

Reach out, let’s collaborate.

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Brochure? Business Card? Menu? Wedding Invitation and RSVPs? Lyric Videos? Packaging Designs?Fine Art?

Reach out, if you’re looking for an art related service, I might be able to help you!

This is just a small selection of art that is in my scope of work.

 

“The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring” (Paul Rand).

I have always had an interest in art while growing up. As I got older, I discovered my interest in graphic design - sifting through magazines or books wondering why things were done the way they were in various medias and if they could ever be improved. I had a wonderful opportunity to test and further develop my past-time into a potential career at a career center in the latter half of my high school experience. Fast forward a few years, now, I am graduating college with a concentration in Graphic Design with an overall interest to contribute positive changes in the growth of design, not only in the general public, but also to further the growth of my own designs.

The refinement of my design pieces has truly been elevating throughout my college career and now working career. I’ve been in the field for about 4 years now. One of my largest goals was to always explore different styles and aesthetics through each project I was assigned. To understand different adaptations that would generally be taken in the real world with clients. This has been essentially helpful with the various jobs I have gotten the pleasure to work. I have been focusing on the authenticity of my work alongside exploring different styles. I feel if your work is truly authentic it has more of a chance to hit home with the audience than it would being solely created off other’s imagery, illustrations or fonts.

The authenticity in my work is visualized in my work through my own imagery, illustrations and hand-made typography. Generally, my process begins with assessing some key details and research on the functionality of my intended piece, the audience it is reaching out to and the client’s desires. After I establish a solid foundation, I begin to work preliminary thoughts and ideas in various mediums, in my sketchbook, my iPad, maybe even a napkin, whatever is readily available when the idea comes. This is where the authenticity of my work shines through various illustrations and hand-made typefaces. I use imagery of these hand-drawn or digitally rendered doodles and render them in a digital platform to include in my designs. Coming to the end of my process is seeing how these ideas will look implemented, providing an accurate mock-up in essence of each project whether it is a poster, billboard, brochure or even tee shirt.

The overarching goal has always been growth and adaptation. This field is ever changing and always advancing. The style and trends have a tend to come and go in different capacities. However, I will remain to feel that the authenticity of your work can ultimately elevate the message being communicated.

 
 

Contact me here:

 

carlyr.design@gmail.com

As a note, I check my email daily. I ask that you please reach out to me via email to initiate projects. Platform of contact is subject to deviate from there.

 
 

 
 

Some highlighted accolades

 

Jingle Bell Jam 2019

AdFed The Pitch 2019

Meijer’s Contest | A Collection of Voices 2021